Keyword Research Process SEO
Are you facing trouble in doing keyword research for your niche? Do you ant to find the best keywords for your pages or posts or services? Then try to follow the keyword research process for your website and make your site SEO friendly. To me, it is the best part of SEO. Moreover, to increase traffic as well as organic ranking you need keyword analysis. Now the question arises how will we do keyword research? So to complete the research we need to do some common tasks. In addition, we usually do this procedure in our daily online activities.
What is Keyword?
In a simple sentence anything we write on the search engine result page(SERP) is called keyword. It may be a single word or a whole sentence. Moreover, a keyword may be a letter or a digit.
Importance of Keyword Research
The keyword is the most influential part of any business. That’s don’t mean that you will use excessive keywords. In this facts, it may be keyword staffing. The most important thing is you have to know the terms and procedure of using the right words.
If you can select the right keywords then our ranking will be more efficient. Moreover, we need to focus on long tail keywords. Because it is easy to rank and can target a large amount of traffic.
It is the blueprint of online marketing. You have to select which keyword you will choose. Without picking relevant keyword you may rank and can get visitors but your sales won’t increase. So before choosing keywords always focus on which audience you are targeting. There age, gender, geography and other things related to your business.
Step by Step Keyword Research Process in SEO
Keyword analysis is the life of any webpage. Niche relevant keyword research is very important for any sites. So if you want to do keywords research perfectly you need to focus on the following things.
- Firstly, take a notepad or google sheet and write your main keywords. These words may be your service or product page even product name.
- Secondly, select some keywords as regarding yourself as a user. This means if you are a user then which words do you prefer to search for information.
- Now using these keywords, search on google. You need to search on google search box. From there your will find two types of keywords. One is google instance search and google related search.
Google Instant Search
When we search in google search engine, google automatically suggest some keywords. This suggestion word is called google instant search. See the following photo for that. From there you can choose some words. As it is google defined words it has a great impact on click. Moreover, we fond of clicking auto generated words.
Google Related Search
When we search on google then at the bottom of the page you will find some keywords. These keyword are related keywords. These words are also important. You can see the following image of related search.
- Now if you have the paid tools Ahref or Semrush then go there and search your keywords. Here you will find keywords. You may aware of the word difficulty and monthly search volume. If not then I will tell you these two option in simple sentence. Difficulty means the keywords ranking chances in search engine result page. And the monthly search volume is how many visitors search those keywords in a month.
- If you are not willing to use the paid tools then you can go for a free tool. Though it is free but works well. Yes, I am talking about the free tool Neilpatel. It is really very helpful and the free version really works well. For instance see the photo. When we will search we will find three or more options. Here we will just talk about only three options. Search volume, SEO difficulty and paid difficulty. We know about first two section. Now the paid difficulty means the advertisement difficulty. If you are thinking of advertisement the the chances of advertisement keywords in google search engine.
- In short, collect some good quality keywords from this tool and write these on your sheet.
- And finally you can go to the google keyword planner for your final keywords. At first go to the google keyword planner tools and by giving your gmail login your account. From there select the discover new keywords options and press enter. Give your desired keywords and select your keywords search location. After all of these press enter menu. And you will get bunch of kewors. Though it is used for paid advertisement you can still find some good keywords. In brief I wanted to provide you information. There is no alternative without practical exercise. If you use sometimes then it will be ok for you.
SEO Keyword Research Process Final Work Report
Here we will see the work report of our keywords. I have used Microsoft excel for showing the data. You can use google sheet or MS excel. The location of the keyword is Bangladesh. That’s why the volume is low.
So, always try to use the best keywords for your business. And keep focus on the long tail keywords. And use the the words properly. If you want to know how to place the keywords on your content accurately. Visit here.
Frequently Q/A for SEO Keywords Analysis?
Which one is good for keyword analysis tools or manually?
It depends on you. If you have enough time then you can go for manual option for research. Otherwise you can go tools. But keep in mind there is no tools which will provide you accurate value.
Do I need to use paid tools?
If you have the capability to use the paid tools then definitely go paid tools. But if you are not interested to use paid tools then you can go for free tools. There are some free tools which provide quite accurate value. So you can go for free tools. One think weather you use free or paid tools they won’t provide you 100% right value. Sometimes they may provide a different values compared to each other.
What is manual keyword research?
The all above discussion and the procedure is the manual keywords research. So if you have enough time then you can go for manual research. If you have any question then ask me in the comment section.